Trademark Central
A good investment in brand protection
Why register a Trade-mark?
There can be significant consequences when a business fails to protect its trade-marks. Registration confers the right to the exclusive use of a trade-mark and it is in a business's best interest to establish such right and to be in a position to enforce it. The use of a trade-mark without the protection of registration makes a company susceptible to legal attack and it may ultimately be stopped from continuing such use if it is adjudged to be confusing with another's registered trade-mark.
Apart from the loss of goodwill and business momentum other major costs would quickly be incurred from costly lawyer bills, the (possible) immediate amendment of the business name, recall of the products, possible forfeit of profits, new clearance searches and re-marketing of the new company name or trade-mark, forms, packaging, directory listings, website, etc.!
The Company
Trademark Central advises clients on all aspects of trade-mark protection relating to the adoption, filing, registration and maintenance of trade-marks including:
- - Preliminary screening searches
- - The advantage of early filing in Canada...
Our Approach
A trade-mark search is always a prudent preliminary prior to filing. Some trade-marks are not registrable; a trade-mark is unregistrable if it is 'clearly descriptive or deceptively misdescriptive' of the wares and/or services, to which it is applied, or if it is confusing with a previously registered (or filed) trade-mark...
Pricing
Trademark Central offers you an initial consultation free of charge so that you can better assess whether and how to proceed.